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【With the same author name:【Wei Haiying】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
Is the Motive Ulterior or Pure? The Effect of Brand and Activism Issue Fit on Consumer Attitudes
Xie Shengcheng, Wei Haiying, Liu Fu, et al
First published at: Dec 20, 2024
View: HTML | PDF | Download PDF(678.6 KB) | ESI
doi:10.16538/j.cnki.fem.20240402.301
Foreign Economics & Management, Vol. 46, Issue 12, pp. 119 - 134
  MARKETING  |  F270
“Happy Alone” or “Happy Together”: The Effect of Ritual Size on Consumer Product Preference
Wei Haiying, Yu Xiaomin, Liu Qian
First published at: Apr 20, 2022
View: HTML | PDF | Download PDF(612.1 KB) | ESI
doi:10.16538/j.cnki.fem.20220226.301
Foreign Economics & Management, Vol. 44, Issue 04, pp. 95 - 105
  MARKETING  |  F270
Suffering with Joyousness? The Impact of Brand Story Types on Consumer Attitudes
Shen Mingyu, Wei Haiying, Mao Lijing
First published at: Dec 20, 2021
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doi:10.16538/j.cnki.fem.20210519.301
Foreign Economics & Management, Vol. 43, Issue 12, pp. 100 - 117
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